Thursday, June 20, 2013

INSTANTLY hung out on a VINE ...

So just as quickly as it was starting to get momentum, Twitter's video sharing app - "VINE" may have just hit a big ol roadblock known as Instagram.

For those that aren't too familiar with what Vine is, its essentially "Instagram with videos instead of pictures" ... 7 second videos that loop, so you follow whomever you like, and watch short little video glimpses into their world. Its actually very fun.

But Instagram (which is owned by Facebook) must have thought - "hold the fuck up, one minute here ..." and issued the following update to THEIR social media app just today:

Essentially, they will now be offering EXACTLY what Vine does, only they'll be doing it bigger, with 15 second videos instead of just 7 (that's twice as long, math-wiz ...), and with Instagram's already staggeringly colossal subscriber base, why on earth would anybody now have any need for Vine?

Exactly.

Twitter may still be king when it comes to quick updates and #hashtags, but this round goes to Facebook & Co.

Although, hopefully not "too little - too late", Vine DID foray into unprecedented territory this week, launching the very first Vine Soap Opera, courtesy of the Logo Network. As of 2 days ago, the Vine app will feature 22 episodes (1 each day) of The Vines of Sauvignon Blanc, a scripted soap where each episode will only be 6 seconds long. Doesn't sound like much, right? Well its actually quite interesting to see the cleverness of what people put together with such fixed and definitive time constraints.

A cool idea is a cool idea, and hopefully Vine does stick around, and new creative things like this can emerge because of it. Follow the Logo Vine account @LogoTV to check out this mini soap experiment.

Thanks for reading!!

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